University of Waterloo
4 co-op employers
Student
Bachelor of Software Engineering
With honours 🤓
Co-op terms
Emergis
May - Aug 2006, Jan - Apr 2007, Aug - Dec 2007 · 12 mos · Toronto
Health stuff.
Amazon
May 2008 — Aug 2008 · 4 mos · Seattle
Event tracking stuff.
Qualcomm
Jan 2009 — Apr 2009 · 4 mos · San Diego
Cellular network base station stuff.
Arista Networks, Inc.
Sep 2009 — Dec 2009 · 4 mos · Silicon Valley
Networking switch stuff.
Sandvine
First roleSDE
Embedded Software
Embedded software for enterprise network switches, built and debugged alongside the support engineering team.
Amazon
14 yrs 11 mos · 7 roles
SDE
Digital Products & Devices
Established backend services and the Android on-device history store behind the Fire Phone's Firefly app.
PromotedSDE II
Digital Products & Devices
Led the implementation of real-time audio identification in Firefly using Shazam, and established the data pipeline for ingesting Amazon's Instant Video catalog.
SDE II
Fulfillment Tech
Integrated Kiva robotics into Amazon's picking software and helped launch the first international Kiva fulfillment center in Poland.
SDE II
CS Workforce Management
Designed and implemented a system that automatically allocated associates based on real-time demand, replacing a manual excel based process.
PromotedSenior SDE
CS Account and Ordering
Established the vision and architecture for a distributed GraphQL schema across Customer Service: 50+ federated sub-schemas at 10,000+ peak TPS.
PromotedPrincipal SDE
CS Account and Ordering
Took the bureaucracy out of GraphQL schema governance for 100+ developers, then handed the project to its next leaders.
Principal SDE
CS Contact Center Infrastructure
Led the org's three-year architecture plan: an L2 construct SDK for AWS Connect, an ML routing model, and the deprecation of a legacy routing system. Extracurricular: established a CS wide Sev-1 incident response management process (1000+ engineers, agg alarms, dashboard, etc.)
Principal Software Engineer
MattWoodley
Details
A bit about me
-What matters
Family
Above all else, my two kids, my partner, and our dog come first. I’ve photographed the world, but now my favourite place to be is home with family.
-Elsewhere
Commitment to Craft
Outside of my career, I love to build stuff with my hands, from home renovations to "fine" wood working, and am always looking for the next skill to hone.
-At work
Leadership by example
I’ve excelled at the organizational IC leadership level in Big Tech, and thrive when inventing, designing, implementing, and mentoring. I am passionate about technical quality, but also about clarity: helping a group understand what matters, why it matters, and how to build it.
Career
How I got here.
From school to career.
Personal Projects
The summer of Matt
01
GTA Urban Analytics
A python data pipeline that started as a curiosity on visualizing crime data in the GTA with Kepler.gl, and led to playing around with establishing a full data pipeline including census data.
02
VTech NightLight Integration
Born out of frustration with VTech's mobile app - I reverse engineered their Bluetooth Low Energy (BLE) protocol and added way more Home Assistant features than was necessary.
03
Built by Woodley (This Site)
I started pretty hands on in an IDE w/ AI - but 99% vibe coding now. Zero stakes is fun.
04
A Fake Blog
This was my initial playground for learning GSAP animations and creating interesting content, a bit of a creative outlet. But after a site re-design, the blog got worse, and my homepage got better, so it is now a relic.
Photography
Shots Taken
That's all